How ConcreteFinder ranks companies
Last updated: By ConcreteFinder Research Team
ConcreteFinder ranks every company with one transparent, published formula, and no company can pay to move up. This page shows the exact maths: a 100-point score built from three pillars, every point of it listed below. If a listing is ranked above another on ConcreteFinder, this is precisely why.
How does ConcreteFinder rank companies?
ConcreteFinder gives each company one number out of 100, built from four pillars: what its reviewers say, what the company states on its own website, and what we can see of its record. The score is deterministic, meaning the same data always produces the same rank. We publish every point of it so anyone can audit a position on any of our 770 listings.
score = reviews (45) + own_statements (22) + record (25) + claim (8)
bayesian_rating = (v / (v + 10)) × R + (10 / (v + 10)) × mean
where R = Google rating, v = review count, mean = 4.78
Until August 2026 the sort was the Bayesian rating alone, nudged by four boosts worth 0.05 between them. That was a poor instrument on this dataset: 394 of the 703 rated companies here hold exactly 5.0, so the rating separates almost nobody at the top of a category. The score below spends the rest of what this site actually knows.
What is a Bayesian-adjusted rating?
A raw star rating is misleading when the review count is tiny. ConcreteFinder fixes this by blending each company's rating with the dataset average, treating every company as if it started with 10 imaginary reviews at the mean of 4.78 stars. A company with thousands of reviews barely moves, while a 5.0 built on 4 reviews is pulled toward the average until it earns more history.
This is the same shrinkage approach behind IMDb's Top 250 and other credible ranking systems. The effect: on ConcreteFinder, a proven 4.8 rating over 300 reviews outranks an unproven perfect score, which is what most homeowners would pick anyway.
What are the four pillars worth?
Reviews carry the most weight, because a reputation built over hundreds of jobs is the hardest thing on this page to fake. The middle pillar is the one to read carefully: it is what a company states about itself on its own website, read by our crawler, and every line of it is shown on the company’s profile with the exact sentence it came from. It is not a check of anybody’s paperwork.
The ConcreteFinder Score, 100 points in total.
| Pillar | Points | What earns them |
|---|---|---|
| Reviews and reputation | 45 | A Bayesian-adjusted Google rating is worth up to 30, and review volume up to 15 on a log scale that stops counting past 200 reviews. |
| What it states on its own site | 22 | Years going (up to 6), licence and insurance sentences (up to 9), trade bodies named (up to 4), online booking (3). Every one of these carries the sentence it was read from. |
| Website and record | 25 | A website that answered when we checked it (10), themes reviewers keep repeating (up to 6), 3 for three or more photographs, 2 for a phone, 2 for posted hours, 2 for stated service areas. |
| The claim | 8 | 4 when a company proves control of the phone number or web address already on its record, which is the only thing on this site anybody has confirmed. 2 if it sends a WSIB clearance certificate and 2 if it sends an insurance certificate, both of which we publish as the company's own statement and neither of which we check. Document points lapse on the expiry date the company gave. Claiming a listing is free. |
A company that states nothing on its own website is not being marked down for dishonesty and is not excluded from anything. It scores 45 + 25 instead of 45 + 22 + 25, and a strong review record still carries it past a thinly reviewed company with a talkative website.
“A website that answered when we checked it” means the address on the record answered when ConcreteFinder fetched it on September 5, 2026, not simply that a web address is stored. 48 listings failed that check: the domain does not resolve, the host refused the connection, or the server answered that the page is gone. A site that merely blocked our crawler, or answered slowly, scores 8 of 10 rather than being counted as dead, because a bot block is not evidence a company is gone.
A further 5 addresses answer perfectly well and are still withheld, checked by hand on August 26, 2026: the domain lapsed and now serves a business with nothing to do with the listing, or the hosting account is suspended, or it is a registrar parking page. Answering is not the same as still being that company, so these score as dead addresses.
“Active website” means the address on the record answered when ConcreteFinder fetched it on September 5, 2026, not simply that a web address is stored. 48 listings failed that check: the domain does not resolve, the host refused the connection, or the server answered that the page is gone. A site that merely blocked our crawler, or answered slowly, is not counted as dead, because that is not evidence it is gone.
A further 5 addresses answer perfectly well and are still withheld, checked by hand on August 26, 2026: the domain lapsed and now serves a business with nothing to do with the listing, or the hosting account is suspended, or it is a registrar parking page. Answering is not the same as still being that company. Between them, 53 of 701 listings that carry a web address get no website boost, are not linked from their profile, and the profile says which of the two reasons applies. The business itself stays listed either way, because a lapsed domain is not evidence a contractor stopped trading.
What does the ranking look like in practice?
Here are two example companies scored with the live July 2026 dataset mean of 4.78 stars. Evergreen has a perfect rating but only 8 reviews and says nothing about itself on its website. Precision Pour holds 4.8 stars over 280 reviews, states it has been going since 2001 and that it is licensed and insured, and carries photographs, hours and three repeated review themes.
Worked ranking example. Hypothetical companies, scored on ConcreteFinder's July 2026 dataset mean of 4.78★.
| Company | Rating | Reviews | Reviews pillar | Own statements | Record | Score |
|---|---|---|---|---|---|---|
| Evergreen Concrete Co. (example) | 5.0★ | 8 | 33.8 / 45 | 0 / 22 | 12 / 25 | 46 |
| Precision Pour Concrete (example) | 4.8★ | 280 | 41.0 / 45 | 14 / 22 | 23 / 25 | 78 |
Precision Pour wins, 78 to 46. The perfect 5.0 shrinks toward the mean on only 8 reviews, and Evergreen's two remaining pillars are close to empty: no website statements at all, and a record holding a working website and a phone number.
Every ConcreteFinder profile prints this same breakdown for the real company, pillar by pillar, with the sentence behind each statement.
Which companies does ConcreteFinder exclude or rank last?
ConcreteFinder does not know which of these businesses have closed. The company records behind this site were collected in July 2026 and the export carries no closed-or-open field, so nothing here has been screened for closures and no listing has ever been removed for being closed. Check the company’s own Google record, linked from every profile, before you rely on it. Companies with fewer than 3 reviews or a rating below 4.0 still get a profile page for completeness, but they rank last and are kept out of the top-rated and best-of modules until they build a credible track record.
Where does ConcreteFinder's data come from?
ConcreteFinder pulls ratings, review counts and business details from public Google Maps profiles, then enriches each record from the company's own website for services, photos and contact details. Market pricing across 8 categories is researched separately and every figure cites a named GTA contractor or authority, so you can trace it. We do not scrape private data or buy reviews.
How often does ConcreteFinder refresh its data?
The current ConcreteFinder dataset is stamped July 2026. We refresh review data and re-run the ranking on a rolling basis so positions track current reputation, and every page shows a visible last-updated date. If a business is sold, closed or corrects its details, email us and we update the record between scheduled refreshes.
What are the limits of ConcreteFinder's rankings?
A ranking is a strong starting point, not a guarantee. The reviews are Google's, not ours, so they carry Google's own biases. ConcreteFinder does not verify a contractor's WSIB coverage, liability insurance or licences, and a high rank does not vouch for any single job. Always get 3 written quotes, check insurance directly, and read recent reviews before you hire. ConcreteFinder helps you build the shortlist; the due diligence is still yours.
Read about ConcreteFinder's editorial standardsCompare ranked GTA pros, then get free quotes
No obligation. We match you with exclusive, local pros, so you compare and choose.